Brand & identity guidelines.
Everything needed to represent Territory Holdings and its portfolio of outdoor-access platforms accurately — color, typography, logo, UI components, portfolio lockups, and voice. Built on the same system the company is built on.
Bahama Blue and Puerto Rico, anchored in the mark.
The system rests on two ramps drawn straight from the logo — Bahama Blue (the crossbar) as primary, Puerto Rico (the leaf-stem) as secondary — with a coral accent, a success green, and two neutrals for light surfaces.
territory-holdings.com renders the brand on a near-black canvas. The ambient navy and emerald are the Bahama Blue and Puerto Rico ramps at low light; the interactive accent — actions, links, focus, and active-state glows — is Bahama Blue, a brighter step of the primary tuned for the dark surface.
- Canvas
- #07090c
- Surface
- #161b23
- Text
- #f4f6f9
- Interface accent
- #329ac5
:root {
/* Bahama Blue — Primary; the mark's crossbar (700 is the anchor) */
--color-bahama-blue-50: #f2f9fd;
--color-bahama-blue-100: #e5f1f9;
--color-bahama-blue-200: #c5e4f2;
--color-bahama-blue-300: #92cde7;
--color-bahama-blue-400: #57b4d9;
--color-bahama-blue-500: #329ac5;
--color-bahama-blue-600: #227da7;
--color-bahama-blue-700: #1e688d;
--color-bahama-blue-800: #1c5470;
--color-bahama-blue-900: #1c475e;
--color-bahama-blue-950: #132e3e;
/* Puerto Rico — Secondary; the mark's leaf-stem (300 is the step) */
--color-puerto-rico-50: #f3faf7;
--color-puerto-rico-100: #d5f2e8;
--color-puerto-rico-200: #abe4d1;
--color-puerto-rico-300: #66c7ab;
--color-puerto-rico-400: #4eb399;
--color-puerto-rico-500: #35977f;
--color-puerto-rico-600: #287967;
--color-puerto-rico-700: #236255;
--color-puerto-rico-800: #204f46;
--color-puerto-rico-900: #1f423b;
--color-puerto-rico-950: #0d2622;
/* Functional — accent, status, and light-surface neutrals */
--color-coral: #e04f5f; /* accent — alerts, errors, emphasis */
--color-success: #5cb85c; /* positive status, confirmations */
--color-neutral-dark: #1a1a1a; /* body text on light surfaces */
--color-neutral-light: #f0f0f0; /* light-surface canvas */
/* Semantic roles */
--brand-primary: var(--color-bahama-blue-700);
--brand-secondary: var(--color-puerto-rico-300);
--brand-accent: var(--color-coral);
}Geist throughout — light weights, tight tracking.
Geist Sans carries display and body; Geist Mono handles labels, coordinates, and specs. Headings run light and tightly tracked; the base size is set at 106.25% (≈17px) because light-on-dark reads small and the audience skews older.
Private access.
- Class
- .display-mega
- Weight
- 200
- Tracking
- -0.05em
- Leading
- 0.88
The page's signature typographic moment. One per page, maximum.
Extraordinary outdoor experiences.
- Class
- .statement-display
- Weight
- 200
- Tracking
- -0.035em
- Leading
- 0.98
Oversized section statements and closing lines.
A portfolio of territories.
- Class
- .display
- Weight
- 300
- Tracking
- -0.02em
- Leading
- 1.04
Section headings (h2).
Territory Holdings builds and owns outdoor access platforms — connecting people with private land, private water, and extraordinary outdoor experiences.
- Class
- .editorial
- Weight
- 400
- Tracking
- -0.005em
- Leading
- 1.5
Body copy and section ledes.
§ 01 — BRAND KIT
- Class
- .mono-label
- Weight
- 400
- Tracking
- 0.16em
- Leading
- —
Eyebrows, section indices, coordinates. Always uppercase.
PLANET EARTH · ONE OF ONE
- Class
- .micro-label
- Weight
- 400
- Tracking
- 0.22em
- Leading
- —
The quietest institutional micro-type.
One mark. A crossbar of water, a stem of land.
The Territory monogram is a T built from two gestures — a Bahama Blue crossbar (sky and water) over a Puerto Rico leaf-stem (land and growth). The full lockup pairs it with the TERRITORY HOLDINGS wordmark.
PRIMARY LOCKUP · ON DARK
MARK ONLY · ON BRAND BLUETransparent PNG, tuned for dark surfaces. Vector (SVG / EPS / AI) and light-background variants are available on request — write to the brand desk.
- Maintain clear space equal to the height of the T mark on every side.
- Reverse the lockup (light mark + wordmark) on dark surfaces — its native home.
- Scale proportionally; width and height always move together.
- Place over calm, high-contrast areas when set over photography.
- Recolor the mark outside the Bahama Blue and Puerto Rico ramps.
- Stretch, skew, rotate, or distort the mark or wordmark.
- Add drop shadows, glows, or outlines beyond the approved lockup.
- Re-typeset the wordmark in another typeface or re-space the letters.
The primitives that render the site.
Buttons, status badges, a platform card, and inputs — built on the brand tokens. On the dark application these carry the accent interface ink for actions and focus.
The dot carries the color; the label stays bright enough to read at chip size in any lighting.
AnglerPassPrivate water access, club management, booking, and member experiences for fly fishing.
Dark surface, 1px line border, accent focus ring. Autofill is pinned to the surface color so it stays readable.
Territory and its platforms stand at equal weight.
When Territory Holdings appears alongside one of its platforms, both marks share equal optical weight with a single hairline divider between them. Platforms may also carry the quiet endorsement line.
AnglerPassEQUAL HEIGHT · 1PX DIVIDER · CLEAR SPACE EITHER SIDE
A TERRITORY HOLDINGS COMPANY- Equal optical height between the Territory wordmark and the platform mark.
- A single 1px divider, never heavier. Keep clear space the height of the T on either side.
- The endorsement line is for verified portfolio platforms only.
- Don't imply a partnership or endorsement without a written agreement.
One system. Nineteen territories.
Every platform follows the same pattern — a domain noun joined to “Pass.” Each is a standalone brand within the Territory system, registered in sequence, with its own kit once it goes live.
Institutional. Quiet. Honest.
Territory Holdings writes like a steward, not a startup. Clarity over theatrics; restraint over hype; real status over promises.
Institutional, not corporate
We write like a holding company with a long horizon — measured, precise, unhurried. Never breathless, never buzzword-driven.
Understated, not flashy
Confidence shows up as restraint. We state what is true and let the work carry the weight. No superlatives we haven't earned.
Stewardship-minded, not preachy
Conservation and landowner respect are load-bearing, not decorative. We show commitment in terms, not slogans.
Honest, not promotional
We signal real status — one active platform, the rest underway or reserved. No vaporware, no solicitation, no inflated counts.
Territory Holdings builds and owns outdoor access platforms.
The #1 outdoor adventure marketplace, disrupting the great outdoors.
One active platform. Eighteen underway or held in reserve.
20+ platforms launching soon — get in early!
Conservation-minded access that respects landowner terms.
Unlock unlimited adventures, anywhere, anytime.
We occasionally share materials with qualified investors.
Invest now — limited allocation, don't miss out!
Send proposed usage before publication.
Co-branded materials, press placements, partner announcements, and anything pairing the Territory mark with another organization get a quick review for accuracy and visual weight. Most reviews take less than one business day.
SUBJECT LINE: BRAND REVIEW REQUEST